Wasn't this the premise of Walmart, that customers could save money if you offered inexpensive goods at very low markups?
https://www.cato.org/blog/rich-earn-wealth-slashing-prices-poor
Aldi, a German supermarket chain, has apparently done something similar in Europe and now heads to the US. I don't know why this is news except that the owners have become fabulously wealthy doing it, much like the Walmart family.
Hopefully Aldi is not engaging in pure partisan politics and fighting against the values of their main customer base like Walmart.
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